Your profile text is one of the most important parts of your profile. It is often the first thing clients read before deciding whether to start a consultation. A strong profile description builds trust, clearly communicates what you offer, and helps clients choose you with confidence.
Your profile consists of two parts: the short description and the extended description. Each serves a different purpose and therefore requires a different approach.
The short description – clear at a glance #
The short description is visible directly on the homepage listings and on your profile. It shows at a glance who you are and what you offer. This text should quickly provide clarity and spark interest.
Guidelines #
- Maximum 150 characters
- Clearly state your specialty
- Do not include an email address, website, or phone number
- Do not use emojis
Best practices #
- Keep the text short, clear, and specific
- Focus on your services and expertise
Example #
Clairvoyant coach | Love questions & life guidance
The extended description – trust and depth #
The extended description is where clients get to know you better. Here you can explain in more detail who you are, how you work, and what clients can expect during a consultation.
Guidelines #
- Maximum 2000 characters
- Do not include an email address, website, or phone number
Best practices #
- Share something about yourself and your background
- Describe your experience, expertise, and specialties
- Explain how your consultations are structured
- Write in a personal yet professional tone
- Be clear and specific, without exaggerated claims
A strong extended description feels like a calm introduction and helps clients start a consultation with confidence.
Common mistakes to avoid #
- Texts that are too long or difficult to read
- Vague descriptions without concrete details
- Including contact details
- Using exactly the same text as in the short description
Final note #
The clearer and more thoughtfully you present yourself, the more likely clients are to feel addressed and reach out to you with confidence. Take time regularly to review and update your profile texts. Your profile grows along with your experience as a consultant.